At music business fair Midem, mobile phone manufacturer Sony Ericsson has announced partnerships with music labels for its PlayNow mobile download platform. According to a press release, Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5 Music, Bonnier Amigo and VidZone will together contribute a pool of around 5 million songs.
PlayNow was launched in February 2004 as a platform for ringtone downloads. It has since been expanded and aims to launch as a comprehensive mobile music download station, PlayNow Arena, in Sweden, Denmark, Norway and Finland in May of this year. Further European countries are to follow later in the year. By the end of 2008, Sony Ericsson hopes to have the new service available in around 30 countries.
Finnish competitor Nokia already has a mobile music download platform, currently available in the UK only. It is currently looking for further partners from the music industry and hopes to extend its services to other European countries in the coming months.
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